AB Tasty call tracking shows how your AB Tasty experiments affect phone calls. Infinity records which page variant a visitor was shown and sends the calls they make back to AB Tasty as conversion events. This guide explains what the integration does, how to configure it in the Infinity Platform, and where to view the data in AB Tasty.
What is AB Tasty?
AB Tasty is one of the world's biggest A/B and multi-page experimentation platforms. Infinity's integration with AB Tasty lets you:
- See the impact of your experiments on phone calls.
- Discover which page variants drive the most calls and web conversions, or the calls with the highest quality.
- Optimise web content and landing pages to drive more high-value leads, opportunities and sales.
- Automatically send conversion events into AB Tasty after each call, and view them alongside other AB Tasty data points.
How AB Tasty call tracking works
When an end user is shown a page as part of an AB Tasty experiment, Infinity captures details of which variant they were shown, and the test and campaign it belongs to. When that end user later makes a phone call, you can record that call as an offline conversion and pass it into AB Tasty. This lets you understand the impact of your tests on phone traffic.
Configure the AB Tasty integration in Infinity
- Log in to Infinity and navigate to Settings.
- Navigate to Integrations > Homepage.
- Choose AB Tasty from the drop-down. This is a chargeable integration, so additional charges will apply.
- First, give your integration a name. It is called AB Tasty by default, but you can edit it. Choose something you'll easily be able to identify later.
- Next, enter your Event Name. Choose something you can easily identify in the AB Tasty platform.
- We pass all calls into AB Tasty by default. You can change this using the options in What do you want to send? For example, you may choose to send only calls that meet a goal.
- Conversion events should be visible in AB Tasty shortly afterwards, but this could take a few hours.
Viewing AB Tasty call tracking data
- This opens the report suite for your experiment.
- Locate the event that you added in Infinity, then click to expand it and view the report data.
Need more help?
For related experimentation and advertising set-up, see the Optimizely X Web integration and Google Ads integration guides.
If you're still stuck, get in touch with your account team or email support@infinity.co.