Call data: Helping marketers do more with less

When used to its full potential, call data helps marketers cut waste, improve performance, and prove ROI with confidence.

This guide outlines five practical ways to turn first-party call insights into stronger campaigns and smarter investment decisions, without adding to your workload.

You’ll see how leading brands are uncovering hidden opportunities, closing attribution gaps, boosting ROAS, and increasing conversion rates by using call intelligence. If you want to stretch your budget further while protecting your pipeline, this guide shows you how.

In the guide, you’ll get the inside scoop on:

• Filling attribution blind spots by seeing which campaigns and keywords drive revenue-generating calls.
• Improving bidding accuracy across Google, Meta, and Microsoft Ads with first-party call outcomes.
• Reducing wasted spend by identifying low-intent traffic and doubling down on the activities that convert.
• How conversation insight reveals message friction, customer needs, and journey blockers that impact conversion rates.