Evaluating call intelligence solutions | The marketer's guide

When looking for a call intelligence solution, you need a simple, practical framework that’ll help you cut through the noise and choose the right solution for your business.

It’s not just about being able to track calls, it’s about choosing a solution that fuels performance and drives real results.

Today’s top-performing marketers are using call intelligence to plug attribution gaps, eliminate wasted spend, and optimize their campaigns with first-party data. This guide shows you what great looks like, and how to build a business case that gets signed off fast, backed by real-world results and proven outcomes.

What you’ll learn from the guide:

• The three pillars of modern call intelligence and how to benchmark vendors objectively: Insight depth, speed to value, and scalability.
• How first-party outcome data improves attribution accuracy, bidding efficiency, and ROAS across Google Ads, Meta, and your wider MarTech stack.
• The hidden costs of “good enough” call tracking tools, including wasted budget, missed revenue, and incomplete data.
• Practical steps to evaluate platforms, compare integrations, and build a compelling commercial case for investment.