Travel marketing is evolving fast. AI is reshaping discovery. Social platforms influence decisions earlier. And booking journeys are increasingly fragmented. Yet one thing remains true: when trips are complex or high value, conversations still convert.
Marketers can no longer rely on clicks alone to understand performance. Attribution gaps are widening, budgets are under pressure, and the moments that influence booking decisions often sit beyond traditional digital reporting.
This guide highlights how marketers can use insights from customer conversations to understand the key changes in consumer behavior and how to adapt quickly.