Nail your lead generation strategy: Reduce waste and improve ROI

Too many campaigns are still focused on metrics that look good on a dashboard but don’t reflect real demand.

But you can flip this with better visibility and smarter optimisation to generate more qualified leads – all without expanding budget.

Get insights from our Chief Customer Officer and VP Marketing who share practical insight from 20+ years in paid media. You’ll learn how marketing teams are improving lead generation performance, reducing wasted spend, and proving measurable ROI without increasing budget.

In under 45 minutes, you’ll gain practical insight you can apply immediately, including:

• Improving lead generation by focusing on high-intent signals rather than surface-level conversions
• Reducing wasted spend across paid media optimisation by prioritising real demand, not just clicks
• Identifying and fixing conversion drop-off that’s limiting performance and pipeline growth
• Building credible, outcome-led ROI reporting that protects and unlocks budget