Infinity webinars

How to track, when no one clicks | Nail lead attribution in the AI era

Written by Infinity | 20-May-2025 16:20:15

With Google’s AI Overviews and generative results now answering questions directly in the SERP, zero-click searches are becoming the new normal. It means users are getting what they need without ever clicking through to your site.

For digital marketers, this shift brings big challenges – and even bigger opportunities. Visibility, engagement, and accurate measurement are all up for grabs in a more fragmented, fast-moving customer journey.

In this on-demand webinar, you'll find out how to continue to thrive in a zero-click world by combining smarter strategies with advanced call intelligence that spans every channel.

We’ll cover:

  • What does zero-click mean for marketing measurement going forward?
  • Is paid search inflation here to stay – and how should you respond?
  • How are top marketers planning for growth in a world beyond Google?
  • What tools are worth investing in?
  • How do you frame the measurement conversation with stakeholders?