Customer journey analytics: The new performance growth lever

Customer journey analytics is becoming essential as performance gains get harder to find and journeys grow more complex.

Many teams are still optimising surface-level signals while revenue quietly leaks through unseen friction, missed intent signals, and disconnected customer experiences.

We’ve partnered up with Reflect Digital’s Director of Behavioural Science and Innovation discuss how behavioural science and customer conversation insight can unlock new growth. There are real life examples of how leading teams are turning deep customer understanding into better experiences, smarter decisions, and measurable revenue recovery across the customer journey.

What you'll hear about:

• How hidden behavioural friction and missed conversation signals create revenue leakage across the customer journey
• Real examples of brands improving performance by refining experiences across the customer journey
• Practical ways to build continuous improvement loops that turn insight into action and revenue