What 41 million phone calls tell us about the AI search shift

AI search hasn't reduced phone calls. It’s changed who calls, why, and what they expect. This whitepaper analyses 41 million inbound calls from the Infinity platform, and reveals how AI search is reshaping buyer behaviour.

It shows why paid search drives your highest-intent conversations, and where sales-ready calls are actually being lost. Download it for the data, plus four practical actions for your own funnel.

Here's what's in the whitepaper:

• How AI search is changing why buyers pick up the phone
• Why PPC visitors call at 1.75x the rate of SEO
• Where 260 of every 350 sales-ready calls are lost
• Four practical actions to capture more AI-driven call revenue