Ultimate guide to paid media optimisation from Infinity

Rising costs, shrinking budgets, and pressure to prove ROI leave no room for wasted clicks.

To stay ahead, marketers need more than surface-level metrics; they need smarter signals that drive meaningful results.

That’s why we created the ultimate guide: Infinity for paid media optimisation. Packed with strategies, insights, and practical steps, it shows you how to use Infinity’s call intelligence and Smart Outcomes to turn campaign data into ROI-driven decisions.

What you'll get inside the guide

• Step-by-step instructions to set up outcome-based conversions in Google Ads
• Advanced audience strategies to cut wasted spend and accelerate learning
• Proven ways to fuel creative optimisation with real customer insights
• Platform-specific tips for Google Ads, SA360, and Meta campaigns
• Testing frameworks to validate performance and secure bigger budgets

Ready to optimise smarter? Get the guide and learn how to move beyond vanity metrics, prove the true impact of your marketing, and scale campaigns with confidence.