If you are using DoubleClick Search you will not need to use our tagging tool, have a read of our DoubleClick article for more information.
We recommend you apply Infinity tagging to AdWords & Bing so we can pull through the granular Campaign information of Campaign Name, AdGroup, Keyword & Match Type. This is also fundamental for our PPC Analysis Feature.
If you are using DoubleClick Search you will not need to use our tagging tool, have a read of our DoubleClick article for more information.
The Infinity platform can attribute calls at a granular level, right down to keywords. To enable this enhanced level of reporting, it's essential for you to modify your Bing tags to include Infinity tagging.
This allows Infinity to identify the Campaign, AdGroup and Keyword for each paid search click, giving you access to superior reporting capabilities, such as the PPC Analysis reports, in the Infinity portal.
You can use our Tagging checker described below.
In order to use our tag checking tool you will need to have the latest version of Bing Ads Editor.
You can download it from the Microsoft Download Centre
In order to use our tagging tool, you will need to authorise access to your Bing account from the Portal. You can do this by following the simple steps below. Please note that you will need to have the 'Tracking Manager' permission to access this part of your Portal, please contact the Support Team if you are having trouble adding your PPC accounts:
Please make sure you are re-running these tagging checks every time you set up a new Campaign or Adgroup in Bing to ensure the tagging is applied to everything. Infinity tags will not automatically be applied when you set up something new.
Once you have received your tagging email, check to see if the tagging suggestion has run correctly by reviewing the possible outcomes below:
Please do not open the aes file as this could cause issues with the current file format.
An unsupported ad type is an ad type that doesn't support e.g. product listing ads, currently we support text ads, dynamic search ads and image ads
This error occurs when the tagging job exceeds a pre-defined time limit. Its important to note that if you get this error, it doesn't mean that we can not tag your account, we simply want to know why it takes so long so we can improve our services.
The unauthorised error basically means that the credentials you gave us are incorrect.
This error means that the credentials are correct, but you do not have permission within Bing to access this account
This means that our Infinity tracking templates have already been applied to your account and everything is up to date for your ads.
These are the result of a malformed existing tracking template and needs to be fixed manually,.This error is caused by an invalid/illegal character within a campaign or adgroup name for example, the # character is no longer allowed. In order to resolve this issue please remove the invalid/illegal character and reupload the AES file and post the changes.
Please use DoubleClick to modify Infinity tagging, further details can be found here.
Our Tracking templates do not support feed items (e.g. sitelink ad extensions) because they can be used across multiple campaigns and ad groups, meaning we can't identify the campaign or ad group names to use resulting in incorrect reporting. Any existing feed item tracking templates will override our tracking templates, effectively removing our tagging for those clicks. If we find a feed item tracking template when running a tagging check, you will receive the above error and we you will need to remove the feed item templates before retrying. Please ensure you have removed any tracking templates from sitelinks or other feed items before using our tagging tool.
For reference, a normal tracking template would look like {lpurl}?infinity=ict2...
This is usually because you have a successful tagging job/check already running.
In order to use our tagging macro, you will need to have the latest version of Bing Ads Editor.
You can download from Microsoft Download Centre here