Quantcast call tracking: set up the integration

Quantcast call tracking sends visitor and call event data from Infinity to your Quantcast account, so you can accurately report on which Quantcast campaigns have generated calls to your business. This guide covers what you need before you start and how to set up the integration in the Infinity Platform.

What is Quantcast?

Quantcast helps create a more personalised digital world. Through Quantcast Measure, it brings together data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses. With Quantcast Advertise, adaptive modelling and intelligent machine learning help marketers find and interact with customers anywhere they connect in the digital world.

What does the Quantcast integration do?

With an active Quantcast integration, the Infinity Platform automatically pushes visitor and call event data of your choice to the Quantcast system. This lets you accurately report on which Quantcast campaigns have generated calls to your business.

Before you start

To set up a Quantcast integration, you need your Quantcast Account ID to hand. This is also known as your P-Code. You can find it on the Quantcast system, usually on the right-hand side of the Dashboard. Your P-Code is a string of numbers and letters, and it always begins with the characters 'p-'. If you cannot find your Account ID or P-Code, contact the Quantcast support team directly.

Check that your Infinity subscription allows for setting up an additional integration. This is a priced bolt-on for Small Business packages, and may be inclusive for Professional and Enterprise packages, depending on the number of integrations you have already activated. For more information, contact the Infinity support team, who will be able to offer advice.

Set up Quantcast call tracking

You specify which events are pushed and populated in your Quantcast account reporting, such as calls, conversions and goals. Follow these steps in the Infinity Platform.

1. Log in to the Infinity Platform.
2. Go to the Settings section of the Infinity Platform.
3. Select Integrations > Homepage.

1. Select Quantcast from the drop-down, then give your integration a name. The page content changes to suit your integration type.

1. Enter your Quantcast P-Code into the Account ID field.
2. From the Value Field drop-down, you may choose whether to append data pushed to Quantcast with a transaction or goal value, if the call or event was tagged with one.

1. Choose what you want to send to Quantcast, as it occurs, such as all calls, all goals, or only calls that met certain goals along the way. You can narrow this selection further by adding criteria, such as when the call originated from a particular tracking pool or URL.
2. Click Save to save the new integration. This returns you to the list of previously created integrations in the Infinity Platform, where your new Quantcast integration is automatically enabled.

Need more help?

For more on how call data reaches your other systems, read the CRM integrations overview. If you are still stuck, get in touch with your account team or email support@infinity.co.