Awin call tracking: set up the integration

Awin call tracking matches phone calls and call outcomes with clicks from your affiliate sites. This guide explains how to set up the Awin integration in the Infinity Platform, how Infinity handles deduplication so you only pay affiliates who have created a sale, and how to set up a fixed number for an Awin partner.

Before you start

Before you set up the integration, get the following from Awin:

• The Merchant Reference.
• The Commission Group Code.

We also advise that you decide which trigger field you want the Infinity data passed to within Awin.

Awin integration checklist

• Obtain the required information from Awin.
• Decide on the trigger field to be passed in Awin.
• Add the integration in Infinity.

Configure Awin call tracking in Infinity

Follow these steps to enable the Awin integration:

1. Log in to Infinity and navigate to Settings and select Integrations from the side menu.
2. Select Integrations Homepage, then from the list of integrations click Awin.
3. Select Add Affiliate Window Account.
4. Enter your Merchant Reference (supplied by Awin).
5. Select the appropriate Value Field.
6. Choose whether you want to enable Test Mode.
7. Choose what data you want to send to Awin.
8. When you're happy with your selections, tick the box to accept that charges may apply. Contact our Support Team if you'd like to check whether this is included in your package.
9. Select Save.

If you want to see affiliate data separated from other channels in Infinity, you might want to tag the referring affiliate URLs.

Note: The Infinity code does not need to be adjusted to set up this integration.

Awin deduplication

Awin publishes guidance to help advertisers dedupe their sales. This section outlines how Infinity implements that guidance, so you only pay affiliates who have created a sale.

Why is deduplication necessary?

Where an advertiser runs their programme on two networks, deduplication is essential to prevent paying for the same sale twice.

This can occur when a customer has visited publisher sites from both networks, and ends up with two publisher network cookies on their computer.

Using automatic deduplication, the advertiser only displays the tracking for the network that last referred the customer. Only one network receives notification of the sale, which removes the need to decline duplicate sales manually at the validation stage.

How does Infinity implement these guidelines?

Once you set up Awin call tracking, Infinity looks for Awin's click ID parameter (awc=) on landing URLs and uses it for two purposes:

1. If the most recent landing contains an Awin click ID, we set the Awin channel to awin. Otherwise we set the Awin channel to one of our channel types, such as ppc, seo or cust. If the channel is unknown in Infinity, we set the Awin channel to na.
2. We search back for the most recent Awin click ID on any landing, not just the most recent one. If an Awin click ID is available, we send it with the call data. This allows Awin to report on the performance of all Awin clicks, and to optionally pay commission on last click by checking the Awin channel.

You don't need to append a source= parameter to landing URLs. Infinity sets the Awin channel automatically when it detects the awc= parameter on the landing URL.

Points to consider

1. You can add an Affiliate channel to Infinity to segment traffic using the awc= tag. This doesn't affect the Awin integration, only the reports in Infinity.
2. You can send not only calls, but also your call ratings to Awin, so that you can pay merchants commission from sales rather than from calls. We can send the actual transaction or goal value to Awin, so you can pay percentage commission rather than a fixed fee per call.

Awin's guide to de-duplication is available here.

Configure a fixed number for Awin

Before you get started, make sure you have followed the steps above. You will also need the Awin Partner ID for the partner who will display the fixed number. Once the Awin Partner ID is in place, calls to the fixed number are part of your Awin call tracking.

Follow these steps to set up a fixed number for use with Awin:

1. Log in to Infinity, navigate to Settings, select Fixed Numbers from the side menu and select Number Management.
2. Select Order Fixed Number.
3. Complete the Main Settings section as required. Make sure that Channel is set to Affiliate.
4. In the Usage Information section, you'll see a new field for your Awin Partner ID.
5. Complete the Usage Information section as required, and add the relevant Partner ID in the Awin Partner ID field.
6. If required, enter any additional information about the fixed number in the Custom Variables section. This doesn't affect the details passed to Awin, so you can skip it.
7. If you want calls to route to a specific destination number, you can change this in the Call Routing section.
8. Select Order and your new fixed number is generated.
9. Copy the fixed number and send it to your Awin partner to display.

Need more help?

If you're still stuck, get in touch with your account team or email support@infinity.co.