Technology to match your ambitions
In a growing company, unlocking optimum results from your marketing spend is a goal that will continuously pay dividends. To do this reliably, you need an enterprise quality tech stack that puts you on a level playing field with bigger names in your industry.
Infinity's call tracking closes the gap between online research and offline calls. Customers will still purchase small products online, but when it comes to big-ticket orders, customized requirements, or high-value services many still want to talk directly with a business on their path to purchase. Knowing what’s driving inbound and outbound calls is a cornerstone of a responsible, growth-focused marketing strategy.
"Infinity has helped us better understand our customers' actual first-click attribution and multi-channel partnerships. We've been able to reduce our cost per acquisition and increase campaign outcomes."
Digital Strategy Manager | Foundations Recovery Network
Directly track your sales to the initial source
By integrating our call tracking technology with your CRM platform, you won't just see the calls your activity is generating, but the outcomes too. Easily calculate the ROI by seeing the revenue generated compared to your marketing spend.
PPC clicks can be expensive, especially if they aren't converting.
While some PPC clicks will lead to calls and sales further down the funnel, some lead to nothing. It's crucial to identify what keywords are simply draining your budget and bringing you nothing in return.
Use both dynamic and fixed numbers with a local number
Infinity provides local numbers for most US regions to help maintain a strong brand in areas local to your business. If your business is looking to expand, Infinity also provides international call tracking numbers for over 75 countries.
Where did a caller come from? We'll tell you
Knowing the context of a call when you answer it will allow you to provide a far better service, the type that people expect when they contact a more independent business. Infinity will tell you where a caller came from, when they call you up.
Trackable offline numbers
Making the most of your offline marketing budget is vital. If you use flyers, billboards, TV/radio ads, or business cards to advertise your products and services, create fixed trackable numbers with Infinity to see what's working.
"By analyzing the customer journeys with Infinity, we've nearly doubled the number of people calling us after visiting our website, and boosted the number of quality calls coming from paid search.”
Founder | Oak Tree Mobility
Maximize results from your calls
Record every inbound and outbound phone call with a view to improving your touch points throughout the customer journey. Capture call outcomes correctly to facilitate continuous improvements, train your staff in improving their phone manner, and make sure each conversation is better than the last.
Never miss an opportunity
As interest in your business grows, Infinity's missed call alerts make sure you don't miss a potential customer or client during peak times (such as lunchtimes and evenings), or when you're out of the office. Perfect for businesses where client needs sometimes mean the office isn't always fully staffed.
Infinity also forwards calls to cellphones or other sites if staff are away from the phone, maximizing the meaningful connections you make with customers without investing in call centers or extra office space.