Turning call data into paid search performance | Webinar

Not all calls convert, but using the data behind the ones that do is a game changer.

NFU Mutual and OMD built their paid search strategy around that mantra, and it delivered a 60% increase in ROAS and an 18% reduction in CPA.

The work won the Media Performance Optimization Award at our inaugural Infinity Awards, where NFU Mutual was also named Call Intelligence Leader of the Year and OMD was named Agency Call Intelligence Leader of the Year. It’s been recognized across the industry too, winning Excellence in Digital Marketing at the 2026 British Insurance Tech Awards.

Hear from the team behind it how the set-up works in practice, and what you can apply to your own paid search strategy straight away.

What you'll learn:

• How to use first-party conversation data to guide algorithms and refine targeting
• The process behind running paid search performance that actually moves the needle
• How to scale your paid search performance all without sacrificing efficiency