How to nail campaign planning: Top tips PHD Media & Infinity

But it’s also crucial to keep your foot on the gas once it’s up and running.

With any campaign, it shouldn’t be a case of “setting and forgetting”. There’s a ton of intel up for grabs once campaigns are live that you can use to drive continuous improvements and – better still – more ROMI! That’s exactly what we’ll be unpacking with our friends at PHD.

From discovery through to nurture and conversion, every step of the buyer journey counts, and it needs to be seamless. It's all about creating a cross-departmental feedback loop to understand the strengths and weaknesses of campaigns to make the right calls at the right time. Once you’ve nailed that, you’ll be on track to deliver amazing customer experiences that convert!

This webinar will offer up some top tips for campaign planning, including:

• Understanding which media channels will deliver the most engagement and returns
• Allocating the right spend for each media channel and maintaining a healthy ROAS
• Using insights from customer conversations to spot the messaging that resonates and converts
• How to use different aspects of campaign data to make continuous improvements

Make sure every campaign you run gets more customers converting!