Future-proof your financial services marketing strategy | Grow ROI

Financial services marketers are under mounting pressure to prove ROI and deliver compliant, personalized experiences in an evolving search landscape.

With AI-driven search reshaping discovery, privacy changes limiting targeting, and customer expectations at an all-time high, the challenge is clear: how do you keep campaigns efficient and future-ready while protecting performance KPIs?

This webinar will show you how to use AI, first-party data, and voice-of-customer insight to build a smarter, more resilient marketing strategy that delivers measurable results across PPC, content, and CX.

Infinity’s VP of Marketing, Matt, and Alex from Balance (formerly Admiral Group’s Marketing Director) will deliver actionable guidance on how to:

• Optimize PPC for financial services with smarter AI-driven insights and first-party data
• Use the right tools and tactics to uncover high-value keywords, refine campaigns, and prove ROI
• Build a voice-of-customer feedback loop that drives CX improvements and compliance accuracy
• Future-proof your search and content strategy in the era of AI-influenced discovery