Articles by Alex Fassam

How can energy companies reduce their call waiting times?

13 Dec 2018 in

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

4 ways marketers can creatively use customer reviews

29 Nov 2018 in

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

How can insurance marketers differentiate their brand in 2019?

14 Nov 2018 in

How can insurance marketers differentiate their brand in 2019?

To a consumer who may only see you on a comparison site, insurance companies can seem like they are a dime a dozen. In fact, in their report on insurance marketing trends, Mintel reports that the main perception from consumers is that insurance companies are virtually the same. This consensus...

How can you make sure you're acting on your brand promise?

30 Oct 2018 in

How can you make sure you're acting on your brand promise?

“A brand is a promise. At its core, your brand promise should define your entire business and should touch every aspect of your company”

Beating the internet scaremongers poaching your potential patients

15 Oct 2018 in

Beating the internet scaremongers poaching your potential patients

“Cancer rates are on the rise - read this one weird trick on how YOU can avoid it!”

Technology for Marketing 2018: The lessons you might have missed.

1 Oct 2018 in

Technology for Marketing 2018: The lessons you might have missed.

Leaving in its wake an assortment of goody bags and tired feet, Technology for Marketing has flown by in the short space of two days. Seasoned marketers can pretty much walk through these events blindfolded and know what they’re in store for, what the space will generally look like, and most...

Tomorrows MarTech: The future’s bright, the future’s personal

25 Sep 2018 in

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

Is a chatbot your omnipresent employee?

5 Sep 2018 in

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line between their fingers. Others would continue conversations using platforms like MSN Messenger and AIM chat.

Hey Siri! How can I make voice search my brand’s best friend’?

2 Aug 2018 in

Hey Siri! How can I make voice search my brand’s best friend’?

Ask yourself this:

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