19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
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15 Jul 2019 in News
Infinity launches new integration with AB Tasty
AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.
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7 Jul 2019 in Marketing
How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
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29 Jun 2019 in Interviews
Miya Knights: The future of offline retail in a digital world
At Infinity, we strongly believe in the transformative power of conversations and the immense value they bring. In the world of retail, these conversations are absolutely crucial for gaining a deep understanding of your customers' needs and utilizing those valuable insights to enhance their overall...
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17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
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15 Apr 2019 in Digital Marketing
The questions to ask when investing in martech
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.
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4 Apr 2019 in Marketing
Is your data-driven strategy outdated
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
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1 Apr 2019 in Marketing
What Metrics Matter In B2B Marketing | Infinity Tracking
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?
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25 Mar 2019 in PPC
Best practices for building a perfect landing page for SEO and PPC
2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
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