Digital advertising trends 2025: Emerging strategies for growth

Marketers today are under pressure to justify every pound of spend, prove ROI, and adapt fast to shifting consumer behaviour.

That’s why this session isn’t about generic trends—it’s about giving you clear, actionable strategies you can use right now.

In partnership with Hewitt Matthews' CEO & Co-Founder, Carl, we’ll dig into the emerging digital advertising trends that are reshaping how teams plan, measure, and optimise campaigns across channels.

We’ll show you exactly how to bridge the attribution gap on high-value conversions, use AI for smarter automation without sacrificing control, and unlock better ROI from every channel you invest in.

No theory. No fluff. Just practical insights, proven tactics, and real-world examples you can take back to your team.

What you’ll get from this webinar:

• A clear-eyed look at the biggest digital advertising trends - and how to adapt to AI, privacy changes, and tighter budgets.
• Specific tactics for improving attribution, cutting wasted spend, and feeding better signals into your bidding strategies.
• Platform-by-platform insights: what’s really working now on Google Ads, Meta, TikTok, LinkedIn, and emerging channels.
• Strategies for personalisation at scale and breaking down data silos to make every channel work harder.
• A practical blueprint for aligning paid, organic, and CRM activity into a single, growth-focused framework.