22 Sep 2014 in Marketing
Video: Empowering Your Sales Team With Real-time Caller Insight
Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.
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18 Sep 2014 in Marketing
Infinity Sponsors The Festival Of Marketing
The Festival of Marketing is a celebration of the exhilarating marketing industry in all its glory and Infinity are proud to be a sponsor at the event.
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15 Sep 2014 in Marketing
Fact: Your Telephones Are Losing You Business!
Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?
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17 Jun 2014 in PPC
PPC Campaign Success Starts By Detecting Leakage.
It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...
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16 Jun 2014 in News
Infinity’s Crystal Challenge
The Infinity team enjoyed a fun filled afternoon in the glorious sunshine at Wotton House, Dorking on Friday 13th June. It was a great chance to get together for some fun and games and relax with all the team.
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28 Apr 2014 in PPC
"Not Provided" comes to Paid Search
By now you’ll be aware that Google have officially announced that they are bringing “not provided” to ads including pay per click (PPC) ads. So what does this mean and do we need to be concerned? The crux of this is that search data will now be withheld from paid clicks, as witnessed with SEO last...
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17 Apr 2014 in Digital Marketing
New directive to reduce the cost of customer helpline calls
The Government has brought in a new Consumer Rights Directive that will be in force from June 2014. The Directive states the prohibition on customer helplines charging more than the basic call rate, this means not charging more than a geographical or mobile call cost for these types of call.
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17 Apr 2014 in Digital Marketing
We patched OpenSSL for Heartbleed vulnerability within 24 hours
Security is paramount at Infinity. Rest assured that following the discovery of the Heartbleed bug last Monday we patched our servers with the OpenSSL patch that fixes the serious Heartbleed vulnerability.
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12 Mar 2014 in Digital Marketing
25 years of the World Wide Web - Remembering the early days
This historic milestone has caused much nostalgic conversation at Infinity today, remembering our first interactions with WWW, the internet and email, and then the development of web analytics and of course call tracking. It is even making some of us feel a little old hearing that some of the...
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