25 Mar 2019
in PPC
Best practices for building a perfect landing page for SEO and PPC
Trillions of searches take place every year, are your SEO optimisation and PPC campaigns ready to take advantage of them?
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20 Mar 2019
in PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital. Here's how call tracking ensures you aren't left in the dark.
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24 Jan 2019
in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property, being informed about this decisive touchpoint is key. Here's some starting points that you need to know.
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11 Jun 2018
in PPC
7 reasons why Bing deserves a key place in any paid search strategy
Bing receives billions of searches each month and has seen consistent double-figure growth in paid search revenue for five quarters in a row. Here's why it should be in your PPC plans.
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29 Jan 2018
in PPC
Infinity and Bing Ads uncover the true impact of search campaigns
Infinity clients now have far greater insight into the ROI of their Bing Ads spend.
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28 Jul 2017
in PPC
Google AdWords: What's new, and what does it mean to you?
We unearth the valuable changes that you need to know about, which lay underneath the platform's slick new aesthetic and faster performance.
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28 Apr 2017
in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
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31 Jul 2015
in PPC
Are you targeting your PPC to the right customers?
With PPC making up more than half of media spend, if you are not targeting the right audience, you may well be handing your sales to your competitors
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26 Jun 2015
in PPC
Google’s Upgraded URLs and what it means for your Infinity installation
Following Google’s new upgraded URLs, what changes should be made to your Infinity tagged URLs and further information if you use DS3.
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