News & Views: PPC

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Best practices for building a perfect landing page for SEO and PPC

25 Mar 2019 in PPC

Best practices for building a perfect landing page for SEO and PPC

Trillions of searches take place every year, are your SEO optimisation and PPC campaigns ready to take advantage of them?

PPC and Call Tracking : How can you increase results and lower costs?

20 Mar 2019 in PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital. Here's how call tracking ensures you aren't left in the dark.

The state of phone calls in the property market

24 Jan 2019 in PPC

The state of phone calls in the property market

The phone call is a vital steps in the property buyer journey, being informed about these touchpoints is key. Here's some original stats that you need to know.

7 reasons why Bing deserves a key place in any paid search strategy

11 Jun 2018 in PPC

7 reasons why Bing deserves a key place in any paid search strategy

Bing receives billions of searches each month and has seen consistent double-figure growth in paid search revenue. Here's why it should be in your PPC plans.

Infinity and Bing Ads uncover the true impact of search campaigns

29 Jan 2018 in PPC

Infinity and Bing Ads uncover the true impact of search campaigns

Infinity clients now have far greater insight into the ROI of their Bing Ads spend.

Google AdWords: What's new, and what does it mean to you?

28 Jul 2017 in PPC

Google AdWords: What's new, and what does it mean to you?

We unearth the valuable changes that you need to know about, which lay underneath the platform's slick new aesthetic and faster performance.

Accurately attributing your PPC leads

28 Apr 2017 in PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

Are you targeting your PPC to the right customers?

31 Jul 2015 in PPC

Are you targeting your PPC to the right customers?

With PPC making up more than half of media spend, if you are not targeting the right audience, you may well be handing your sales to your competitors

Google’s Upgraded URLs and what it means for your Infinity installation

26 Jun 2015 in PPC

Google’s Upgraded URLs and what it means for your Infinity installation

Following Google’s new upgraded URLs, what changes should be made to your Infinity tagged URLs and further information if you use DS3.

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