Published on 11th Jun 2018
in PPC
7 reasons why Bing deserves a key place in any paid search strategy
Bing receives billions of searches each month and has seen consistent double-figure growth in paid search revenue for five quarters in a row. Here's why it should be in your PPC plans.
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Published on 29th Jan 2018
in PPC
Infinity and Bing Ads uncover the true impact of search campaigns
Infinity clients now have far greater insight into the ROI of their Bing Ads spend.
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Published on 28th Jul 2017
in PPC
Google AdWords: What's new, and what does it mean to you?
We unearth the valuable changes that you need to know about, which lay underneath the platform's slick new aesthetic and faster performance.
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Published on 28th Apr 2017
in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
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Published on 31st Jul 2015
in PPC
Are you targeting your PPC to the right customers?
With PPC making up more than half of media spend, if you are not targeting the right audience, you may well be handing your sales to your competitors
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Published on 26th Jun 2015
in PPC
Google’s Upgraded URLs and what it means for your Infinity installation
Following Google’s new upgraded URLs, what changes should be made to your Infinity tagged URLs and further information if you use DS3.
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Published on 19th Feb 2015
in PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015.
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Published on 27th Oct 2014
in PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.
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Published on 17th Jun 2014
in PPC
PPC Campaign Success Starts By Detecting Leakage.
PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a successful PPC campaign.
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