Articles in Category: PPC

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7 reasons why Bing deserves a key place in any paid search strategy

Published on 11th Jun 2018 in PPC

7 reasons why Bing deserves a key place in any paid search strategy

Bing receives billions of searches each month and has seen consistent double-figure growth in paid search revenue for five quarters in a row. Here's why it should be in your PPC plans.

Infinity and Bing Ads uncover the true impact of search campaigns

Published on 29th Jan 2018 in PPC

Infinity and Bing Ads uncover the true impact of search campaigns

Infinity clients now have far greater insight into the ROI of their Bing Ads spend.

Google AdWords: What's new, and what does it mean to you?

Published on 28th Jul 2017 in PPC

Google AdWords: What's new, and what does it mean to you?

We unearth the valuable changes that you need to know about, which lay underneath the platform's slick new aesthetic and faster performance.

Accurately attributing your PPC leads

Published on 28th Apr 2017 in PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

Are you targeting your PPC to the right customers?

Published on 31st Jul 2015 in PPC

Are you targeting your PPC to the right customers?

With PPC making up more than half of media spend, if you are not targeting the right audience, you may well be handing your sales to your competitors

Google’s Upgraded URLs and what it means for your Infinity installation

Published on 26th Jun 2015 in PPC

Google’s Upgraded URLs and what it means for your Infinity installation

Following Google’s new upgraded URLs, what changes should be made to your Infinity tagged URLs and further information if you use DS3.

Trends For Unlocking The Power Of Marketing Data

Published on 19th Feb 2015 in PPC

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015.

Improve Your PPC Bid Management With Keyword-level Call Tracking

Published on 27th Oct 2014 in PPC

Improve Your PPC Bid Management With Keyword-level Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.

PPC Campaign Success Starts By Detecting Leakage.

Published on 17th Jun 2014 in PPC

PPC Campaign Success Starts By Detecting Leakage.

PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a successful PPC campaign.

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