Published on 11th Oct 2018
in Marketing
What do NHS funding cuts mean for self-pay marketing strategies?
The NHS has announced reduced funding for certain procedures. We’re going to explore the effects the reduction in services will have in the private healthcare industry with a specific focus on self-pay.
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Published on 09th Oct 2018
in Marketing
The questions on everyone’s lips at Travolution Summit 2018
This year’s Travolution Summit in London discussed what lies ahead for key themes such as payments, marketing, personalisation, and the customer’s experience. What were they discussing?
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Published on 01st Oct 2018
in Marketing
Technology for Marketing 2018: The lessons you might have missed.
So many conferences, so little time. Here's the valuable lessons you may have missed at Technology for Marketing 2018.
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Published on 18th Jun 2018
in Marketing
Why do customers still call in the digital age?
With so many means of communication available, why are customers still picking up the phone?
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Published on 28th Mar 2018
in Marketing
Can automotive dealers still appeal to car buyers in 2018?
The options for car buyers are growing, how can dealerships provide a quality experience that delights the modern automotive customer?
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Published on 19th Mar 2018
in Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. Times change, and we need to move with them. Here's how.
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Published on 14th Mar 2018
in Marketing
Eight things from Marketing Week Live you don’t hear at every conference
Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception.
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Published on 29th Nov 2017
in Marketing
8 best practices that will shape insurance marketing
Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?
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Published on 13th Nov 2017
in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.
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