9 Mar 2022
in Marketing
How Call Monitoring Reports Can Improve Sales
Call centres are being recognised as the heroes of business, critical for data collection and analysis, but how can monitoring your calls boost your bottom line?
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2 Mar 2022
in Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Imagine if you could monitor the keywords compelling your customers to purchase from you and use them to improve your call centre scripts. Here's how call monitoring can help.
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23 Feb 2022
in Marketing
How to furnish retailers with untapped insights
Customers are spending more on home furnishing, giving retailers the opportunity to unlock insights into the customer journey-but there’s one key area yet to be exploited…
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4 Feb 2022
in Marketing
The call centre: the travel industry’s secret weapon in 2022
Blue skies might finally be poking through the clouds that have been looming over the travel industry, but in order to recover, travel businesses must use the call centre to its full potential.
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19 Jan 2022
in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Accurate revenue attribution is an absolute must for every business. Without it, it's impossible to connect the dots between marketing activities and revenue.
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6 Jan 2022
in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
With the right attribution tools in place, you can see the exact path that your customers take to purchase. This post explains why call tracking is a key tool for helping marketers see the full picture and deliver more effective campaigns.
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16 Dec 2021
in Marketing
No going back for retailers: why a pre-pandemic customer experience is no longer enough
Shoppers expectations have shifted. Find out how you can align with these changes, and use your call data to deliver the experiences today’s consumers expect.
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2 Dec 2021
in Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert. Find out how Multi-Channel Marketing Attribution helps.
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19 Nov 2021
in Marketing
Turning conversations into reservations – how hotels can maximise the value of every phone call
Despite growing appetite, the travel industry still has ground to make up after a devastating year. Find out how the contact centre can play a key role.
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