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How Call Monitoring Reports Can Improve Sales

9 Mar 2022 in Marketing

How Call Monitoring Reports Can Improve Sales

Call centres are being recognised as the heroes of business, critical for data collection and analysis, but how can monitoring your calls boost your bottom line?

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

2 Mar 2022 in Marketing

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Imagine if you could monitor the keywords compelling your customers to purchase from you and use them to improve your call centre scripts. Here's how call monitoring can help.

How to furnish retailers with untapped insights

23 Feb 2022 in Marketing

How to furnish retailers with untapped insights

Customers are spending more on home furnishing, giving retailers the opportunity to unlock insights into the customer journey-but there’s one key area yet to be exploited…

The call centre: the travel industry’s secret weapon in 2022

4 Feb 2022 in Marketing

The call centre: the travel industry’s secret weapon in 2022

Blue skies might finally be poking through the clouds that have been looming over the travel industry, but in order to recover, travel businesses must use the call centre to its full potential.

5 Reasons Why Your Company Needs Accurate Revenue Attribution

19 Jan 2022 in Marketing

5 Reasons Why Your Company Needs Accurate Revenue Attribution

Accurate revenue attribution is an absolute must for every business. Without it, it's impossible to connect the dots between marketing activities and revenue.

A Critical Tool for Accurate Attribution Tracking in 2022

6 Jan 2022 in Marketing

A Critical Tool for Accurate Attribution Tracking in 2022

With the right attribution tools in place, you can see the exact path that your customers take to purchase. This post explains why call tracking is a key tool for helping marketers see the full picture and deliver more effective campaigns.

No going back for retailers: why a pre-pandemic customer experience is no longer enough

16 Dec 2021 in Marketing

No going back for retailers: why a pre-pandemic customer experience is no longer enough

Shoppers expectations have shifted. Find out how you can align with these changes, and use your call data to deliver the experiences today’s consumers expect.

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

2 Dec 2021 in Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert. Find out how Multi-Channel Marketing Attribution helps.

Turning conversations into reservations – how hotels can maximise the value of every phone call

19 Nov 2021 in Marketing

Turning conversations into reservations – how hotels can maximise the value of every phone call

Despite growing appetite, the travel industry still has ground to make up after a devastating year. Find out how the contact centre can play a key role.

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