Articles in Category: Marketing

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What do NHS funding cuts mean for self-pay marketing strategies?

Published on 11th Oct 2018 in Marketing

What do NHS funding cuts mean for self-pay marketing strategies?

The NHS has announced reduced funding for certain procedures. We’re going to explore the effects the reduction in services will have in the private healthcare industry with a specific focus on self-pay.

The questions on everyone’s lips at Travolution Summit 2018

Published on 09th Oct 2018 in Marketing

The questions on everyone’s lips at Travolution Summit 2018

This year’s Travolution Summit in London discussed what lies ahead for key themes such as payments, marketing, personalisation, and the customer’s experience. What were they discussing?

Technology for Marketing 2018: The lessons you might have missed.

Published on 01st Oct 2018 in Marketing

Technology for Marketing 2018: The lessons you might have missed.

So many conferences, so little time. Here's the valuable lessons you may have missed at Technology for Marketing 2018.

Why do customers still call in the digital age?

Published on 18th Jun 2018 in Marketing

Why do customers still call in the digital age?

With so many means of communication available, why are customers still picking up the phone?

Can automotive dealers still appeal to car buyers in 2018?

Published on 28th Mar 2018 in Marketing

Can automotive dealers still appeal to car buyers in 2018?

The options for car buyers are growing, how can dealerships provide a quality experience that delights the modern automotive customer?

Seven steps to constructing the marketing departments of the future

Published on 19th Mar 2018 in Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. Times change, and we need to move with them. Here's how.

Eight things from Marketing Week Live you don’t hear at every conference

Published on 14th Mar 2018 in Marketing

Eight things from Marketing Week Live you don’t hear at every conference

Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception.

8 best practices that will shape insurance marketing

Published on 29th Nov 2017 in Marketing

8 best practices that will shape insurance marketing

Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?

How to Use Call Tracking to Evaluate and Improve Close Rates

Published on 13th Nov 2017 in Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.

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