3 Jun 2022 in Digital Marketing
How to Optimise ROAS Using Google AdWords in 2022
Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real impact on revenues. ROAS - return on ad spend - is one of the most popular metrics, as it measures the amount of...
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3 Jun 2022 in Digital Marketing
ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with arecent surveyfinding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...
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3 Jun 2022 in Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.
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3 Jun 2022 in Digital Marketing
How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.
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3 Jun 2022 in Digital Marketing
Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.
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3 Jun 2022 in Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many stakeholders invested in purchase decisions such as gatekeepers, end users and the all-important decision maker, how can you...
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3 Jun 2022 in Digital Marketing
Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it comes to advising their clients on how best to measure success. But are they investing wisely?
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3 Jun 2022 in Digital Marketing
Why Conversation Analytics is a critical piece of call centre software
In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the humble phone call has fallen out of fashion. You’d be wrong.
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7 Mar 2022 in Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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