News & Views: Digital Marketing

  1. Categories:
  2. All
  3. Digital Marketing
  4. Digital Marketing
  5. Interviews
  6. Marketing
  7. News
  8. PPC
Complete List of Call Centre Metrics You Should Be Tracking Right Now

9 May 2022 in Digital Marketing

Complete List of Call Centre Metrics You Should Be Tracking Right Now

If your business relies on phone calls to convert leads into customers, measuring agent performance and customer satisfaction is essential. This post explains the key call centre metrics that you need to be tracking today.

Why Conversation Analytics is a critical piece of call centre software

3 May 2022 in Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

Want to upgrade your call centre to first class? Need to ramp up the revenue? Find out what Conversation Analytics can do for your call agents and why your customer conversations are one of the biggest sources of insight you can have.

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

26 Apr 2022 in Digital Marketing

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

Analytics are gold dust for agencies. With customers demanding better ROI, what are the tools needed to make sure you get the credit for every lead that is generated or converted?

B2B Marketing Attribution: the ultimate guide

25 Apr 2022 in Digital Marketing

B2B Marketing Attribution: the ultimate guide

Being able to pinpoint the moment your customers are ready to make a purchase is vital for marketers and yet not every marketer can see where these leads are coming from. Find out how can you connect those moments in your customer journeys to conversions.

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

22 Apr 2022 in Digital Marketing

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

Calls across all industries have experienced a strong year-on-year growth through Q1 2022. This growth presents a great opportunity to uncover revenue-generating insights. Are you equipped with the tools needed to not only measure, but optimise your customer calls?

The Ultimate Guide to Attribution Model Types in 2022

19 Apr 2022 in Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

How can you tell what your best-performing marketing channel is? And how do you decide which ones you can afford to switch off? Without using an attribution model, this is simply not possible, but with so many model types, which type is right for you?

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

11 Apr 2022 in Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

In an increasingly competitive world, the only way marketers can stay ahead of the game is to eliminate guesswork and ensure that every touchpoint is working hard to drive in those vital leads. Introducing multi-touch attribution…

9 Reasons Why Your Company Needs Accurate Revenue Attribution

31 Mar 2022 in Digital Marketing

9 Reasons Why Your Company Needs Accurate Revenue Attribution

You’re carefully plotting your campaigns, you’re measuring all of your digital data, but if you’re not measuring and optimising your offline data, your attribution will be skewed, and you won’t know which campaigns are driving conversions. Discover what you need in your toolkit to accurately track revenue attribution.

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

23 Mar 2022 in Digital Marketing

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

ROAS is more important than ever for retailers. Discover how accurately tracking campaigns can help recoup lost revenue and generate profit for every penny spent.

  1. Showing 1 to 9 of 62
  2. 1
  3. 2

Call intelligence can be transformational to your business. Contact us today.

Subscribe to our newsletter *Required field

443-892-2600