Articles in Category: Digital Marketing

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Published on 14th Mar 2018 in Digital Marketing

What energy deregulation means for marketers at Retail Energy Providers in the U.S.

Energy deregulation in the U.S. enabled Retail Energy Providers (REPs) to create a free and competitive market for customer choice. For marketers working at REPs this is vital information that informs regional and national marketing campaigns focused on acquiring new customers.

Published on 14th Dec 2017 in Digital Marketing

7 digital trends nobody can ignore in 2018

Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.

Published on 05th Dec 2017 in Digital Marketing

6 of Ad:Tech London 2017’s key talking points

Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.

Published on 09th Oct 2017 in Digital Marketing

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Since Google updates their search algorithms two or three times a day, a long-term SEO-friendly content strategy is the silver bullet for businesses looking to draw relevant leads into their conversion funnel.

Published on 11th Sep 2017 in Digital Marketing

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in digital marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.

Published on 07th Sep 2017 in Digital Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent. Improving your sales team’s performance starts by building a customer centric sales approach with call tracking.

Published on 27th Jun 2017 in Digital Marketing

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain unique insight into the customer journey which helps you attract more customers and retain those you already converted.

Published on 23rd Jun 2017 in Digital Marketing

The Best Bits Of The 2017 Digital Marketing World Forum

What hot topics got marketing professionals from all over the world talking? If you missed out, or need a refresher, here's our whistle-stop tour of the best bits from DMWF 2017.

Published on 16th Jun 2017 in Digital Marketing

Call Intelligence In The Digital Transformation Cycle

The digital transformation cycle is a perpetual process of enhancement, discover why call intelligence is such an integral part of that journey.

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