Articles by Paul Walsh

Infinity Call Tracking solution shortlisted in the UK Search Awards

24 Oct 2016 in

Infinity Call Tracking solution shortlisted in the UK Search Awards

Our Call Tracking solution has been nominated for Best Innovation – Software following support that Infinity provided to our client, Icelolly.

Death of the landline? No, alive and kicking!

29 Nov 2012 in

Death of the landline? No, alive and kicking!

The report suggests a fractured country, with no consistency as to how we talk to each other. There are Always On communicators tweeting about platform-agnostic Enlightened communicators, who chat face to face with those in the Middle Of The Road, who are avoiding voice mails from Conventional...

Why You Are Getting Attribution Wrong

25 Apr 2012 in

Why You Are Getting Attribution Wrong

In the recent Econsultancy Report Marketing Attribution: Valuing the Customer Journey, Bill Kee, Product Manager for Google Analytics points out that although only 14% of businesses think that last-click attribution is effective, more than half of those who are doing conversion attribution are...

The way the EU cookie law crumbles

4 Apr 2012 in

The way the EU cookie law crumbles

Confusion reigns, despite the fact that the ICO (the Information Commissioner's Office - the agency who will be responsible for enforcing the law) issued guidance on the new law in December, and that the Government Digital Service (GDS) have said how they are intending to comply. In fact, a lot of...

How Google Smashed Everyone's Crystal Balls (In One Month)

31 Jan 2012 in

How Google Smashed Everyone's Crystal Balls (In One Month)

At the beginning of the month, eConsultancy published a blog post in which they asked various search experts to give their predictions for what was going to happen in 2012 . Less than a month later, Google's pretty much done everything people had foreseen for the whole year.

Why online booking systems aren't enough

30 Nov 2011 in

Why online booking systems aren't enough

Phone calls are annoying. They're time-consuming, they don't provide useful metrics in the same way online booking does, and you need someone at the other and of the line to answer them. Nevertheless, customers in some industries still insist on using the phone to make orders. There's a good...

Unperforming or performing just fine?

28 Nov 2011 in

Unperforming or performing just fine?

Speaking at the Small Fish Big Ocean World Travel Market Pitch Night recently, as reported on Travolution, Leith Stevens (CEO of Flextrip) and Florian Harkort, (CEO of Pocket Village) gave a provocative speech saying that despite being worth £50bn every year, the tours and activities sector was...

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