Articles by Michelle Param

The PPC feedback loop: a vital tool for your marketing strategy

23 Feb 2022 in

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either working hard or hardly working at all.

Why call monitoring software needs to be in your tech stack in 2022

22 Feb 2022 in

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.

PPC: is it worth the money?

16 Feb 2022 in

PPC: is it worth the money?

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...

Lead Attribution: Where are your best leads really coming from?

7 Feb 2022 in

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them?

3 reasons why phone calls need your full attention in 2022

31 Jan 2022 in

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...

Highlights and Insights 2021: Product

21 Dec 2021 in

Highlights and Insights 2021: Product

In the final chapter of Highlights and Insights, we’ll take a look at what our (very talented) product and development team have planned for 2022, so, without further ado, introducing Infinity’s Chief Product Officer, Maria Psaltaki…

Highlights and Insights 2021: People

20 Dec 2021 in

Highlights and Insights 2021: People

Merging Infinity and ResponseTap has not only seen two companies become stronger and more expansive in our offering to customers, but it’s also resulted in the blending of a diverse range of skills, talents and capabilities of our employees.

Highlights and Insights 2021: Sales

19 Dec 2021 in

Highlights and Insights 2021: Sales

Welcome back! In this section of Highlights and Insights, we’ll take a look at our ambitions for supporting customers with our call intelligence products. For many businesses, the intel hidden on phone calls remains invisible, and that means many revenue-generating opportunities are being missed....

Highlights and Insights 2021: Training

18 Dec 2021 in

Highlights and Insights 2021: Training

Next up in our Highlights and Insights series is Infinity’s Head of Training, Lily Lawrence. Lily tells us about how Infinity’s training programme is being re-shaped to better align with staff and customer needs.

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