Articles by Michelle Param
23 Feb 2022 in Digital Marketing
The PPC feedback loop: a vital tool for your marketing strategy
Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either working hard or hardly working at all.
22 Feb 2022 in Digital Marketing
Why call monitoring software needs to be in your tech stack in 2022
What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.
16 Feb 2022 in Digital Marketing
PPC: is it worth the money?
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...
7 Feb 2022 in Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them?
31 Jan 2022 in Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...
21 Dec 2021 in Interviews
Highlights and Insights 2021: Product
In the final chapter of Highlights and Insights, we’ll take a look at what our (very talented) product and development team have planned for 2022, so, without further ado, introducing Infinity’s Chief Product Officer, Maria Psaltaki…
20 Dec 2021 in Interviews
Highlights and Insights 2021: People
Merging Infinity and ResponseTap has not only seen two companies become stronger and more expansive in our offering to customers, but it’s also resulted in the blending of a diverse range of skills, talents and capabilities of our employees.
19 Dec 2021 in Interviews
Highlights and Insights 2021: Sales
Welcome back! In this section of Highlights and Insights, we’ll take a look at our ambitions for supporting customers with our call intelligence products. For many businesses, the intel hidden on phone calls remains invisible, and that means many revenue-generating opportunities are being missed....
18 Dec 2021 in Interviews
Highlights and Insights 2021: Training
Next up in our Highlights and Insights series is Infinity’s Head of Training, Lily Lawrence. Lily tells us about how Infinity’s training programme is being re-shaped to better align with staff and customer needs.