30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
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19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
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7 Jul 2019 in Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
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25 Mar 2019 in PPC
Best practices for building a perfect landing page for SEO and PPC
With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
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20 Mar 2019 in PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
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24 Jan 2019 in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...
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22 Jan 2019 in News
PPC Marketing to the over 50s: Connect with the Silver Spenders
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.
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21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
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12 Nov 2018 in Interviews
Interview: AXA Partners UK & Ireland Head of Innovation
There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...
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