Articles by Alex Worth

"Not Provided" comes to Paid Search

28 Apr 2014 in PPC

"Not Provided" comes to Paid Search

By now you’ll be aware that Google have officially announced that they are bringing “not provided” to ads including pay per click (PPC) ads. So what does this mean and do we need to be concerned?

Managing against CPA or ROAS? The one thing you need to know...

15 Apr 2013 in News

Managing against CPA or ROAS? The one thing you need to know...

If you're on the fence about whether to manage against CPA or against ROAS, there's only one question you need to ask.

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