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Symfony Live London 2012

Published on 19th Sep 2012 in News

Symfony Live London 2012

Last Friday saw the first Symfony Live event in the UK.

Google Analytics Content Experiments Support

Published on 06th Jul 2012 in Tech

Google Analytics Content Experiments Support

Google Analytics have recently announced the imminent closure of their variation testing service Google Website Optimizer and their replacement Google Analytics Content Experiments.

Symfony Live Paris

Published on 11th Jun 2012 in News

Symfony Live Paris

Last week, a couple of our software engineers (myself included), attended Symfony Live in Paris.

Infinity run the London Bupa 10K

Published on 29th May 2012 in News

Infinity run the London Bupa 10K

On Sunday 27th May, a few of the ladies from Infinity took part in the London Bupa 10K run to raise money for[The Children’s Trust Tadworth, a charity for children with multiple disabilities.

Why You Are Getting Attribution Wrong

Published on 25th Apr 2012 in News

Why You Are Getting Attribution Wrong

You are getting your conversion attribution wrong. I don't care how long you've spent on it, how sophisticated your weighting model, or how high a priority you have put on it: you're getting it wrong. Sorry, but it had to be said.

Advanced Web Metrics with Google Analytics - Out now

Published on 04th Apr 2012 in News

Advanced Web Metrics with Google Analytics - Out now

Brian Clifton’s new book, Advanced Web Metrics with Google Analytics is out now. You can order your copy from Amazon today.

The way the EU cookie law crumbles

Published on 04th Apr 2012 in News

The way the EU cookie law crumbles

On 26th May, the EU Cookie Law comes into force, and everything on the Internet changes. Unless it doesn't. But then it might. But it probably won't.

Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London

Published on 06th Mar 2012 in News

Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London

On the 13th March we will be at the Performance In Travel Marketing Conference, held in the Hurlingham Club, London.

Google Chrome Pre-fetching impacts Analytics

Published on 22nd Feb 2012 in News

Google Chrome Pre-fetching impacts Analytics

Last year Google announced that their browser Chrome would start pre-fetching links that the user was likely to click on to give the impression of faster page loads.

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