Outbrain is a premium discovery platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers.
Infinity’s integration with Outbrain enables clients to link phone calls back to the Outbrain campaigns that drove the call, giving them a more complete view of the impact of their marketing efforts.
Setting up your Outbrain integration is a very simple process, as there's only two steps.
- Creating the event-based conversion in Outbrain
- Configuring the Integration in Infinity
The first step is to create a new conversion event in Outbrain, then you can simply configure the integration in the Infinity platform to determine what data you’d like to send into Outbrain.
You'll need to have your Outbrain Marketer ID to hand in order to configure your integration.